Estimated monthly booked revenue
$37,06620.6 estimated jobsFree planning tool
What are your home-service leads worth?
Estimate monthly booked revenue, missed-call loss, break-even cost per lead, and the impact of small conversion improvements.
Your numbers
Estimate the value of your current lead flow
Use monthly averages. Adjust any field to update the estimate.
Form submissions and qualified website inquiries.
Inbound calls tied to marketing and referrals.
The percentage of inbound calls answered live.
The percentage of workable leads that schedule.
The percentage of appointments that become jobs.
Average booked revenue for one closed job.
Paid search, social ads, lead services, and related media.
Revenue remaining after direct job costs, before overhead.
Planning estimate
Estimated output from the current lead flow
Based on 100 raw monthly leads and 83.2 workable leads.
Estimated gross profit
$14,826Before overhead and taxesRevenue per raw lead
$371Across website and phone leadsCurrent cost per lead
$50Ad spend divided by raw leadsEstimated break-even CPL
$148Based on gross profit before overheadRevenue lost from unanswered calls
$7,484Uses current downstream conversion ratesAdded revenue from a five-point lift
$9,482Five points at answer, appointment, and saleEstimated return on ad spend
7.41xBooked revenue divided by ad spendHow this estimate works
Website leads count as workable leads. Phone leads are adjusted by the answer rate. Workable leads then move through the appointment and sale rates. Gross margin is used for the break-even CPL estimate.
The five-point scenario adds five percentage points to answer rate, lead-to-appointment rate, and appointment-to-sale rate, with each rate capped at 100 percent.
Planning estimate only. Results depend on attribution, lead quality, callback behavior, margins, capacity, pricing, and close rates. This calculator does not guarantee revenue or profit.
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